Back in 1990, Earle’s friend Joe Ramsey was in a band called Dread Zeppelin. Joe’s nom-de-plume in the band was Jah Paul Jo. At that time, there were still print classified ads in the back pages of Rolling Stone magazine. Joe always toyed with the idea of placing an add reading:
JAH PAUL JO IS A STONE COLD FOX!
If you disagree, send $1 to P.O. Box 784, Sierra Madre, CA
He never got around to placing the ad, so in tribute to Joe, we are keeping his challenge alive on our web store header. So, please, if you disagree that our sauces and jams are the best EVER, or that Jah Paul Jo is a STONE COLD FOX, send $1 to firstname.lastname@example.org.
Jah Paul Jo says so!